Loyalty matters because it is how your credit union generates organic growth, whether it’s in new members, new loans, or new deposits.

It begins with the effort your members must expend to do business with you.  Low effort generates satisfaction, which leads to loyalty. Loyal members are more likely to become advocates of the credit union, meaning they actually REFER members to the credit union. All this leads to organic growth. Where do you start?  By asking your members to help you.

Using surveys to collect feedback from your members fuels the cycle that propels profitable growth for your credit union. When you ask for honest feedback, analyze the responses, and apply the lessons to your strategic plan, this input becomes invaluable.

It all begins with asking your members the right questions at the right times.  Eleven Performance Group provides a full 360 degree approach to soliciting, organizing, and analyzing this feedback to inform your strategic decision making.

Our survey suite includes:

• Member Engagement Survey
• Transactional Experience Loop Survey
• New Member Survey
• Closed Account Survey
• Internal Service Survey
• Employee Engagement Survey

Visit our Surveys@11 site to learn more and find detailed descriptions of each survey, and how they’ll benefit your credit union’s operations and member loyalty.